Strategic Communications for Carbon Neutrality

Principal Investigator(s): 

Dave Auston, Roger Bales, Fonna Forman, Lisa Leombruni

Many actions will be necessary for the University of California to meet its goal of carbon neutrality by 2025 – from implementing physical measures on the campuses, to creating incentives for emission reductions and purchasing carbon offsets.

For these actions to be successful, there must be support for them from the UC community. To this end, the Strategic Communications working group is developing a research-based plan to ensure this support through communications and outreach efforts.

The primary goal of this working group is for the plan to be inclusive, effective, and cost-efficient. The group is developing a clearer understanding of UC audiences, identifying potential barriers to implementing actions proposed under the Carbon Neutrality Initiative, and crafting communication-related strategies to help overcome those barriers.

This project is made possible by a gift from the TomKat Foundation and supplemental funding from the University of California Office of the President.